How to create awareness for your brand through sports signage

Advertising in sports settings can be the perfect way to create and build on brand awareness. Slotting your brand into a stadium setting or a sports pitch where the audience could potentially be for hours at a time is a great way to build awareness. This piece will look at the most effective ways to advertise and build brand awareness through sports signage and sports branding.

Wondering how to create awareness for your brand? At Dragon Signs, we have worked with some of the biggest names in the industry to help them develop their brand awareness through stadium signage, changing room signs and ground signs. Our areas of expertise are:

  1. Football signs
  2. Cricket signs
  3. Rugby signs
  4. Tennis signs
  5. And ice hockey signs

To watch our latest sports showreel, head here and to view our entire Dragon Signs process, head here.

1. Football signs

From branding grassroots football clubs’ pitches to working with national stadiums to help organisations reach maximum brand exposure, one thing is for sure, you can trust the dragons when it comes to sports signage. We are always committed to creating the best experience possible through branding and strong signage; enhancing the experience through signs that capture attention.

In 2020, we partnered with The Football Association of Wales (FAW) to become their signage provider for the 2020/21 season and beyond. We work with the FAW to design, manufacture and install branding at match grounds and training facilities. Imagery, branding and building brand awareness are so important in modern sport and it is crucial that any signage associated with Welsh football is of the highest quality. Which is why we are proud to put our name to every sign we produce.

Within football, we work with clubs and teams to build brand awareness through:

  • Pitch side advertising signs
  • Banners
  • Sponsor advertising boards
  • Advertising boards or signs
  • Mounted boards or signs
  • Branded signs
  • Digital signs
  • LED signs
Rugby Signage

2. Cricket signs

Cricket pitches are the perfect place to use signage to increase brand awareness and boost company recognition.  Through pitch side advertising signs, banners, sponsor advertising boards, branded signs, digital signs and LED signs, we can slot your brand into an energetic environment with increased audience dwell time.

Our experience-lead approach means that we have been trusted by some of the biggest and brightest names in cricket to turn their space into an opportunity to #brandoutfromthecrowd. The cricket grounds we have partnered with over the years are as follows:

  1. Glamorgan Cricket
  2. Edgbaston
  3. Cardiff Cricket Club

3. Rugby signs

Rugby stadiums are a place of passion, determination and excitement for fans and players alike. They create memorable atmospheres for the fans and huge advertising opportunities for businesses. We work with some of the biggest names in rugby to help them brand their space; both with clients’ advertisements and their own branding.

From signs and perimeter boards to window graphics, banners and branded dug outs, we help sporting environments to realise their branding opportunities and utilise their capabilities to boost brand awareness through sport. 

The dragons have worked with some of the most impressive names in rugby to boost brand awareness through perfectly crafted signage:

    1. The Leicester Tigers
    2. Wales Rugby Union
    3. Cardiff Blues
    4. The Principality Stadium
    5. Cardiff Arms Park

4. Tennis signs

As the official signage partner of Tennis Wales, we have become industry leaders in providing signs that transforms tennis facilities. We use our expertise to truly understand the clubs needs and bring their ideas to life to amplify location and maximise impact.

We work with tennis clubs, indoor tennis centres and public parks to create vivacious marketing and promotional materials that ultimately, attract people to the sport.

As well as being the official signage provider to Tennis Wales, we are also thrilled to be part of a wider project with benefits for communities throughout Wales.

5. Ice hockey signs

We partnered with Cardiff Devils to support them on their mission to brand their sporting environment. The Cardiff Devils draw in huge crowds and spotted the perfect opportunity to partner with a signage company that could help them to build brand awareness, for both their clients and for their own branding.

A particularly exciting project for the dragons was to rebrand the Viola Arena, with requirements ranging from reception signage through to 3m high, illuminated lettering at the front of the arena.


If you would like to get in touch, or have any questions, please don’t hesitate to contact us on 02920 226501. We love to chat!