Building a relationship with Leicester Tigers
Leicester Tigers are a professional rugby union club based in Leicester. They play in Premiership Rugby, England’s top division of rugby.
We began collaborating with the Leicester Tigers back in January 2020. Our relationship started with providing the team with sports signage, including pitch boards and sponsor backdrops. Following on from the initial branding project and the launch of the club’s Associate Partner programme, we became the Tiger’s trusted signage partner in September 2020. We are thrilled to be supporting the Tigers in achieving their goals whilst also bringing value to the club and its fanbase.
We were recently tasked with rebranding their newly named ‘Mattioli Woods Welford Road’ stadium. Welcoming guests with impactful illuminated branding outside through to striking pitch side boards, their name is reinforced at every turn.
The COVID-19 pandemic highlighted the need for infection control products at high footfall areas within the grounds, such as reception desks. We manufactured and branded a suite of sneeze screens to help assist in protecting employees and the public.
Our relationship with the Leicester Tigers has involved the following projects:
- Designing and installing pitch boards
- Installing illuminating signage
- External and internal signage
- Designing, manufacturing and installing branded sneeze screens
- Installing branded dug outs
At Dragon, we understand the importance of creating an experience using our signage in order to generate authentic conversations around your brand.
With end-to-end process management, we manufactured signs for the Leicester Tigers to their required size and specification in order to create a memorable sporting atmosphere.
The new assets have massively enhanced the Leicester Tigers experience for fans and players alike – engaging people as they arrive and allowing for an increase in brand perception.
“The process of preparing a stadium for an ICC global event and then returning it to fit the needs of our own commercial partners is a complex operation. However, the team at Dragon Signs have been excellent in managing this process and the stadium looks fantastic with a capacity crowd in attendance for the Ashes and followed by a television audience around the world.
We’ve thoroughly enjoyed working with the team at Dragon Signs since the early days of the partnership and we look forward to continuing this long-term relationship.”
Ben Seifas, Commercial Partnerships Manager at Edgebaston
“We’ve worked with the team at Dragon for many years and we continue to do so because their service, turn-around times and quality products are second to none – it’s just an added bonus they are such a great organisation to work with!”
Paul Maddocks, Director, Heatforce
“We are proud to call Dragon Signs one of our Associated Partners. The team are a pleasure to work with and the finished products are always exceptional. Dragon supply our grounds with signs inside and outside of the stadium, and the team were outstanding in supporting the Club during a major stadium re-brand that took place in both the COVID-19 pandemic, and a very short timeframe. Also, due to the COVID-19 pandemic the team provide us with branded infection control protective equipment.”
Katie Gaffney, Partnership Operations Manager, Leicester Tigers
“Dragon Signs supply vehicle signs for our growing fleet of vans as well as provide us with internal and external signs for our offices across South Wales. Their workmanship and attention to detail is reflected across all our branding and I wouldn’t’ hesitate to recommend them.”
Liam Bevan, Director, LCB Construction
“We were looking for a partner to help us get people playing tennis. We have hundreds of tennis courts, superb volunteers, amazing coaches and facilities all across Wales. We’ve seen what Dragon Signs have done elsewhere and immediately knew they’d be great at working with us to help promote and market tennis in an innovative way to get people playing across Wales. Together we’re planning to modernise the way tennis looks to the local community and get people on court with their friends and family.”
Simon Johnson, Chief Executive of Tennis Wales