External Signage

The new “flex face” of the Motor Point Arena Cardiff


In 2017, the arena was in need of a signage face lift. Their pre-existing signage had become worn and had lost the fresh, crisp look their branding requires. This well-known building houses artists, performers and a multitude of shows almost every night of the year. Attracting visitors from all over the UK and beyond, their signage needed be visible day and night.

After the initial site and safety visit to the premises, we quickly realised this project would require careful planning and organisation from our teams. Installation could only happen after council planning had been agreed; road closures and traffic management were a necessity. Also, due to the height of the signage, an abseiling team was required for the installation.


We agreed with the client that the best way forward was to use a “flex face fabric tension”. In essence, this product is built with a metal frame that allows a specialist fabric to be stretched and fixed to the building, providing a lightweight, durable and easy to replace signage solution.

On the day of installation, the closure of the roads and the abseiling company harmoniously aligned. Installation was seamless and executed within the time slot giving by the Council.

We were extremely pleased with the results and happy to have caused only minor disruption, for a short amount of time, within the city centre.


Product information:

  • Flex face, 5 boxes of 4mx3m
  • Can be illuminated from within, sign can be seen and read at night
  • The frame remains secure to the building and the branded specialist material can be easily replaced

For more information please contact the team on 029 2022 6501.

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Edgbaston Logo

“The process of preparing a stadium for an ICC global event and then returning it to fit the needs of our own commercial partners is a complex operation. However, the team at Dragon Signs have been excellent in managing this process and the stadium looks fantastic with a capacity crowd in attendance for the Ashes and followed by a television audience around the world.

We’ve thoroughly enjoyed working with the team at Dragon Signs since the early days of the partnership and we look forward to continuing this long-term relationship.”

Ben Seifas, Commercial Partnerships Manager at Edgebaston


“We’ve worked with the team at Dragon for many years and we continue to do so because their service, turn-around times and quality products are second to none – it’s just an added bonus they are such a great organisation to work with!”

Paul Maddocks, Director, Heatforce

leicester tigers logo

“We are proud to call Dragon Signs one of our Associated Partners. The team are a pleasure to work with and the finished products are always exceptional. Dragon supply our grounds with signs inside and outside of the stadium, and the team were outstanding in supporting the Club during a major stadium re-brand that took place in both the COVID-19 pandemic, and a very short timeframe. Also, due to the COVID-19 pandemic the team provide us with branded infection control protective equipment.”

Katie Gaffney, Partnership Operations Manager, Leicester Tigers


“Dragon Signs supply vehicle signs for our growing fleet of vans as well as provide us with internal and external signs for our offices across South Wales. Their workmanship and attention to detail is reflected across all our branding and I wouldn’t’ hesitate to recommend them.”

Liam Bevan, Director, LCB Construction

Tennis Wales Logo

“We were looking for a partner to help us get people playing tennis. We have hundreds of tennis courts, superb volunteers, amazing coaches and facilities all across Wales. We’ve seen what Dragon Signs have done elsewhere and immediately knew they’d be great at working with us to help promote and market tennis in an innovative way to get people playing across Wales. Together we’re planning to modernise the way tennis looks to the local community and get people on court with their friends and family.”

Simon Johnson, Chief Executive of Tennis Wales

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