Molson Coors Worthington Darts Activation
Molson Coors is one of the world’s largest beer manufacturers, known for its iconic brand portfolio such as Coors, Carling, Madri and prevalent in this case study, Worthington’s. As part of their ongoing efforts to increase brand visibility and drive consumer engagement, Molson Coors has partnered with Dragon Signs on a variety of projects over the years, leveraging our expertise in signage and branding solutions.
The Relationship
Dragon Signs has a longstanding, collaborative relationship with Molson Coors, working together on several projects. The consistency of the partnership reflects the trust Molson Coors has placed in our ability to deliver high-quality, effective signage solutions that meet both aesthetic and functional requirements.The Objective
One of our primary objectives was to support Molson Coors’ ‘Worthington’s darts activation’. The goal of this initiative was to drive foot traffic into pubs and clubs, with the specific focus on enhancing the appeal of the darts area within these venues. Molson Coors wanted to find innovative ways to get people through the doors of the establishments. This led to a strategic push to introduce darts areas into pubs that have not yet installed this feature. The activation was aimed at increasing consumer engagement with the brand, particularly with darts, which has become a popular pub game. Dragon Signs worked closely with Molson Coors to identify the right signage materials and design to encourage businesses to install darts areas within their premises.What We Provided
To meet the objectives, Dragon Signs delivered a comprehensive signage solution that was both visually impactful and practical for long term. Our team utilized Foamex Vinyl Prints, chosen for their durability and longevity, making them ideal for outdoor and high-traffic pub environments. Key elements of the project included:- Custom-cut Foamex Vinyl: We cut the signage on-site to ensure precision and flexibility, allowing for easy installation and ensuring the signage fit within various pub environments.
- Longevity-focused design: Foamex was selected to withstand the wear and tear of high footfall areas, ensuring the brand presence would endure overtime.
- Appealing design: The signage was created to capture the attention of pub owners and consumers alike, with a design that emphasized the excitement and fun of darts, tying it back to Worthington’s brand.
The Results
Our work has played a significant role in the recent uptake of darts within social establishments across Wales. By helping establish dedicated darts areas through attractive, durable signage, we contributed to creating a more engaging consumer experience.
