This year’s prestigious Cardiff Cross Challenge will be supported by local Welsh businesses, Dragon Signs & Sportin Wales.

This is in addition to the recently announced Elite Mile sponsors, Sportsshoes.com. two businesses which form part of the Dragon Group will be sponsoring the 2023 Cardiff Cross Challenge which returns to Llandaff Fields, Cardiff for it’s 26th event on Saturday 11th November.

Over 2000 athletes from across the globe are entered to take part in the UK’s only World Athletics Cross Country Tour Gold Label event. Top domestic entrants include Olympian and former winner Jess Warner-Judd, 2023 5,000m Champion (U23) Megan Keith, European record holder Marc Scott and Wales very own former UK Cross Country Champion Dewi Griffiths.

Dragon Group Sales and Marketing Director, Dean Jones, shared: 

“As a Welsh-based businesses, we’re delighted to offer our support to local organisations and enhance the excitement around the biggest cross-country event in the UK! It’s great to be working together and we’re looking forward to promoting the event further across our businesses in the run-up to the big day.”

CEO of Welsh Athletics, James Williams, added:

“The Cardiff Cross Challenge is the only World Cross Tour event in the UK, and one of Wales’s most prestigious races in the UK. We are delighted to have the Dragon Group on board to support the 26th edition of the event. Partnering with Welsh businesses that share our passion for sport is very important to us and will help us grow the future of athletics and running in Wales.”

About Welsh Athletics

Welsh Athletics is the national governing body for Athletics in Wales, we look after the sport in all its disciplines from the grassroots up to Commonwealth Games teams. We work with our partners and stakeholders across Wales to support our growing network of clubs and their members by providing an affiliation and support structure that aims to ensure there are safe, fun and accessible opportunities for all to participate.

  • We work with clubs and event organisers to ensure the highest standards of competition opportunities are available across Wales through our event licensing processes.
  • We partner with Local Authorities to develop and provide opportunities for Children and Young People to try out and take part in athletics and competitions both in and out of school.
  • We are continuously modernising the governance of the sport in collaboration with the other home nation governing bodies and UK Athletics. Working to ensure safe and engaging delivery in an efficient and fun way.

About Dragon Signs & Sportin Wales

As part of the Dragon Group, Dragon Signs have over 15 years’ experience in supplying signage, helping brands to brand out from the crowd. They design, manufacture and install signage across the UK, specialising in sport signage, retail signage, wayfinding signage and much more!

Also part of the Dragon Group, Sportin Wales, is a Welsh sports media brand offering a positive outlook on sports for consumers, and an ideal advertising tool for the country’s top organisations and brands.

For more information about Welsh Athletics visit www.welshathletics.org.