The Royal Mint recently introduced a new brand, and wanted to bring it to life at their tourist attraction The Royal Mint Experience. They asked us to help them create an environment that is welcoming and engaging for their customers and employees.
We were asked to help strategise how to visually communicate the rebrand and to create a meaningful customer experience on site. We started by mapping out the entire process from the point of view of the customer and were able to envisage the wants and needs of those who will actually be enjoying the site.
Our main goal was to create an experience that is memorable and wholesome to both employees and customers. We printed, manufactured and installed signage to support the new brands for both The Royal Mint and The Royal Mint Experience. Involved in every aspect of the project, at points we also supported the graphic design which is now on display around the site.
We manufactured engaging signage featuring some familiar friends (Winnie the Pooh!); recognising The Royal Mint Experience’s demographic who would be receptive to characters.
Our aim was to create a journey from the moment customers arrive. We installed “wayfinding” signage, building a journey for visitors from the car parks on to the main buildings.
The new assets have dramatically enhanced the experience and aesthetic of the site, engaging people in The Royal Mint’s 1,100 year history from the moment they arrive.
For more information please contact the team on 029 2022 6501.
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